Our approach

B3 creates leaders with more capability and capacity.

Let your leaders soar.

The B3 framework brings the principles of vertical development to life.  The process integrates learning and development with getting work done, creating a habit of growth through experimentation and on-the-job action.  Repeatedly moving thorough the B3 cycle, leaders develop both horizontally (learn new skills and capabilities) and vertically (mindset growth building the capacity to deal with complexity).

The B3 methodology.

Our Be Conscious, Be Curious, Be Better (B3) framework is the magic behind how we develop leaders horizontally and vertically.

Built on neuroscience and behavior change principles to develop the mindset to thrive in ambiguity.

The B3 framework respects the context your leaders are coming from and operating in; giving them the space to contextualize and focus on what they need.

A model to iteratively develop; with a continual focus on experiential development and reflection.

What does B3 include?

Be Conscious


We start with you.

What is important, what works, what are your goals, what are your challenges?

This primes your thinking and focus, preparing you to develop.

Be Curious


We aim to inspire.

Get fresh ideas and insights, to spark new ideas and mental models to engage with.

Be Better


This is where the real development comes in.

Prototyping and experimenting to move forward. 

Reflect on how it went.

Confirm, or adjust your insight.


Supported by our development platform.

Connect with more of our thinking.

Why vertical development?

Why vertical development?

---By Carl Sanders-Edwards The world faces many complex opportunities and challenges.  For example global mobility, technology and population growth are contributing to: Social changes such as the opportunity and challenge of immigration Economic changes including...

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Stretching the cultural bungee cord

Stretching the cultural bungee cord

---By Nick Petrie Have you worked in this type of organization? It became successful by meeting a particular customer need and found a winning, repeatable formula. Around that formula it developed a strong culture that was: siloed, technically expert, and good at...

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Learning to ride

Learning to ride

---By Carl Sanders-Edwards   A week ago our youngest daughter, Alexa, was learning to ride a bike.  In true Dad fashion, I was walking with her - nudging and holding her up.  She has good balance but it wasn't pretty.  So I helped more - I nudged, I held - I made it...

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Interested to hear how our vertical approach can benefit your leaders?

If you’re ready to grow your leaders, we’d love to see how we can help.