Learn how to design, develop, and deliver a vertically informed leadership development program

Combine horizontal development (skills, knowledge competencies) with vertical development (mindset capabilities).

What you’ll get from the incubator


Become a part of a design community of leading-edge practitioners

Learn what Vertical Development is and why it is crucial for developing leaders

Learn how other innovative companies are developing their leaders

Create a new, cutting-edge leadership development program for your organization

Add new tools, assessments, and methods to your leadership development toolkit

Receive your Vertical Mindset Indicator [VMI] results, with your current stage of development

See how organizations are using technology and ‘leaders developing leaders’ to scale and spread development

Help your leaders discover new approaches for dealing with the complexity of work and life

Ready to take your leadership development vertical?

Your facilitators


Nick Petrie is a performance coach for some of the world’s top
companies. He specializes in vertical leadership development,
culture creation and resilience under pressure. Nick is the author
of the book Work Without Stress, and the whitepaper
‘Future Trends in Leadership Development’.


Carl Sanders-Edwards, founded the vertical coaching platform,
Adeption.io. Carl has over 18 years experience helping workplaces
be better in global organizations and startups. Carl is passionate
about democratizing leadership development.

2023 Incubator Schedule


Venue: Kiwibank, Auckland

Price: 2,500 NZD + GST

Your Experience Begins 1 October Adeption Platform None
Workshop #1 17 October Virtual 9AM to 12PM NZST
Workshop #2 2 November Virtual 9AM to 12PM NZST
Workshop #3 (Day One) 23 November In-Person 9AM to 5PM NZST
Optional Social Dinner 23 November In-Person 7PM NZST
Workshop #3 (Day Two) 24 November In-Person 9AM to 1PM NZST
Closing Lunch 24 November In-Person 1PM NZST


San Francisco


Venue: Dropbox Office,1800 Owens St, San Francisco, CA 94158

Early Bird Price: 2,100 USD (30% off)

Full Price: 3,000 USD

Early Bird ends for San Francisco 30 June
Application Deadline 8 August 12AM PDT
Your Experience Begins 8 August Adeption Platform None
Workshop #1 8 August Virtual 2PM to 5PM PDT
Workshop #2 22 August Virtual 2PM to 5PM PDT
Workshop #3 (Day One) 7 September In-Person 9AM to 5PM PDT
Optional Social Dinner 7 September In-Person 7PM PDT
Workshop #3 (Day Two) 8 September In-Person 9AM to 1PM PDT
Closing Lunch 8 September In-Person 1PM PDT




Venue: The Shard, 32 London Bridge St, London SE1 9SG, United Kingdom

Early Bird Price: 1,750 GBP (30% off) + VAT

Full Price: 2,500 GBP + VAT

Early Bird ends for London EXTENDED: 26 May
Application Deadline 28 May 12AM BST
Your Experience Begins 29 May Adeption Platform None
Workshop #1 14 June Virtual 8:30AM to 11:30AM BST
Workshop #2 28 June Virtual 8:30AM to 11:30AM BST
Workshop #3 (Day One) 12 July In-Person 9AM to 5PM BST
Optional Social Dinner 12 July In-Person 7PM BST
Workshop #3 (Day Two) 13 July In-Person 9AM to 1PM BST
Closing Lunch 13 July In-Person 1PM BST

The London Vertical Development Incubator is in partnership with:

Thank you to our sponsor:



View the schedule on your desktop or laptop device. 

The incubator experience



Become a part of a design community of leading-edge practitioners



Get a taste for Vertical Development with assessments, heat experiences,
colliding perspectives reflection and experimentation



Build simple prototypes for how your organization might offer Vertical Development at scale. From these you will be able to select, build and offer the best of what you learn



  • Discover the core principles and research behind vertical development
  • Experience the Vertical Mindset Indicator assessment
  • Learn and explore different ways to design and introduce vertical development



  • Interactively experience different vertical development tools and techniques
  • Hear how other organizations have implemented vertical development
  • Top up on the learning and principles behind vertical development


Design, part one

  • Explore and start to design your vertical development program


Design, part two

  • Continue with a design thinking process to ideate, narrow, and build a series of prototypes for how your organization could implement vertical development at scale


Development Support

  • Facilitated small group sessions – feedback and coaching on your prototypes
  • Discover more shared experiences from other organizations 
  • Plan, testing and validation
  • Optional 1:1 coaching is available on request

Who should attend?

This incubator is for people who are designing and/or delivering leadership development programs (acceptance criteria required). If you’re interested in growing your leaders in a scalable and effective way using well-researched and academically-tested methodology, the incubator is for you.

Previous attendees


“I had read a little bit about vertical development and was anxious to learn more at the Incubator. What made the experience incredible was that Carl and Nick integrated the concepts into the program itself. There are heat generators, colliding perspectives, and reflection moments that help you not only learn, but experience what Vertical Development is all about.”

Jim Hadley - Incubator Participant

Sr. Manager, Global Leadership Development, The Boeing Company

“I recommend this Vertical Incubator program strongly for its excellent facilitation & learning design, and the beautiful interplay of exercises that participants can “take” in their hip pocket.  As a gestalt coach and director of coach training, this Incubator experience gives more dimension to accessing levels of mindset and coaching for range and possibility. I cannot recommend this program strongly enough.”

Dorothy E. Siminovitch, PhD., MCC

Founder and Director of Training, Gestalt Center for Coaching

“Overall, the design of the program was genius. Made great use of time. Tons of learning in the small hours spent on “classroom” time – the zoom sessions flew by. Deep connections with other participants. Loved meeting everyone in person and having time to work on our actual projects and get feedback. Loved access to Nick, Jan and Carl.”

Alyssa Gasca

Founder, Spark Executive


How can I join?

Click the apply now button on this page, complete the form, and one of our team members will be in touch via mobile or email. 

What are the payment methods and group pricing?

Payments can be made using any major credit card. For alternative payment options, available payment plans, or group pricing, please contact vmi@adeption.io directly.

What is included in the price?

The price includes access to the full Incubator experience, both the virtual and in-person events. Participants must make separate arrangements for hotels and accommodation and flights to the venue.

When will the program start?

For a detailed schedule, please view the schedule for your cohort (Melbourne, London, or San Francisco) on this page. You will be given access to the Incubator Adeption experience and we will notify you on the platform directly, 

Will the virtual sessions be recorded?

Yes, the virtual sessions will be recorded and added to your Adeption account. 

What if the dates/location doesn't work for me?

Click the ‘Apply’ button on this page and complete the application form. On the first question, choose “None of these options work for me” to register yourself for future Incubator events.  

Ready to take your leadership development vertical?